Augmented, Virtual and Mixed Reality Directory

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Why XR is a natural fit for Health and Telemedicine

With the global telemedicine market expected to reach $30.12 billion by 2026 and Virtual Reality (VR) in healthcare expected to reach a market value of $3.8 billion by 2020, it is an area that we need to monitor closely. Telemedicine allows patients to access medical expertise quickly, efficiently and without travel.  Telemedicine can also be of great use to big pharma who cannot access patients with enough frequency to monitor drug efficacy. This is a game changer for the healthcare industry and with growing Medicare reimbursement for telehealth services, XR technology is perfectly poised to integrate. XR technology in the health / telemedicine sector is not new. In 1990, early experiments of virtual reality and gaming for patients was done by Dr. David Warner, a medical neuroscientist from Loma Linda University.  Warner gained international recognition for pioneering new methods of physiologically based human-computer interaction incorporating VR and gaming with paraplegic and quadriplegic patients allowing them to interact with computers for the first time using BioMuse (www.biocontrol.com) EMG sensors that detected eye/facial muscle movement to drive a cursor and jaw clenching to be the mouse click.  Warner's research efforts focused on advanced instrumentation and new methods of analysis which can be applied to evaluating various aspects of human function as it relates to human-computer interaction. This effort was to identify methods and techniques which optimize information flow between humans and computers. Movies such as Ironman, Robocop and others over the last few decades have depicted the future of human machine interaction and telemedicine. One person behind some of that future fantasy AR interface design and interaction is Ian Dawson who is the COO at MotusXR, www.motusxr.com, our company specializing in real time biometrics using XR. Utilizing wearables, the MotusXR platform can remotely monitor patients at home. Imagine Mrs. Jones at home putting on a wearable and the doctor or pharma company being able to receive her biometric data in real...

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The Lost World of Spatial Computing

VR + AR will Never be Strong Without Great Marketing! Not going to happen. Nor should it. Thousands of hours. Yes. Thousands of hours you’ve put into your beautiful platforms. Only to fail by dismal marketing? I see so many thousands of new platforms, headsets, content and machines of XR every year and 90 percent of them no one will barely know exists. A lot of these brands have some type of bandwidth to market, it’s just they don’t know how. We’ve taken the 101 steps of mobile marketing on traditional social and have hit a dead end. You come across occasional content with an image, a couple words and a buy button. That’s it. We need more. We need much more. This is one of the reasons I built the Immersive Directory. Consumers/Enterprises Interested in VR + AR, take a look at the Immersive Directory. Inside, you’ll find incredible Agencies from around the world and Amazing Augmented + Virtual Reality Platforms. The very up-and-coming makers of Mixed Reality, incredible filmmakers and thought leaders in the immersion. Quotes from industry members, brilliant technological platforms unlike anything you’ve ever seen and there even might be a brand or two that can help companies outside of XR in whatever endeavors they may seek when it comes to Virtual, Augmented and Mixed Reality. Promoting the directory isn’t easy, but adding fresh blog content and building community helps; to better understand one another, support each other’s initiatives and to find ways to collaborate and share in marketing distribution in mutual ecosystems. Marketing is treated as the lowest value in the pipeline of immersive development. While in fact it should be the second highest consideration, with culture buy-in as the first. We cannot continue to treat the world of XR marketing or any other emergent technology as the mobile era. We have to dig deeper, tell more stories and really drive into...

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Blog on Industry 4.0 opportunities (XR, AI, Robotics, IoT)

In a world painted with data and guided by experiences there will be little tolerance in the visual display of too much data. Manufacturers of Smart IoT products however are doing their very best to simplify the user experience component at least. Companies such as PTC and Reflekt AR for example are creating enterprise tools using augmented reality to visualize technical data for predictive and prescriptive maintenance. There is a chasm however to be crossed when it comes to simply creating and distributing big data visually ‘in a proposed AR Cloud’ or Fog architecture, and this is driving intelligent companies big and small to consider edge computing from a value proposition standpoint. In order to create something that delivers value, analytics, data science and ultimately use cases will be the determining factors in creating a Smart Data Ecosystem, designed specifically for the IoT space. While the Cloud is transforming technology architectures as we understand them today, Fog is the upgrade which promises true data ubiquity. Fog computing architectures are true distributed models, and these will be designed to connect and transmit data efficiently.  Fog computing is the current answer to distributing quantitative amounts of data quickly and utilizing nodes which then speak with several IoT or Smart devices, referred among technologists as edge computing devices. Edge enables hyper-connective smart devices. These are devices which are collecting and communicating data constantly. Large tech companies in the meantime are not only exploring edge computing for IoT but also trying to work out some fundamental problems in taking legacy data storage and transforming them into valuable purposeful data. Success in this new digital transformation will be measured by end user adoption and the ability to take unique data points and turn them into tangible value that can be experienced. Ultimately to experience this data, Mobile, Wearable AR, MR, Spatial and...

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Imagining New Realities

Growing up as a kid with an overactive Imagination to now being a software engineer during the rise and growth of XR content is a dream come true for me. My mom would often tell stories about how growing up I’d have these large scale storylines and events happening with my toys. My Ninja turtles would be at war with the transformers and holding a hazy truce with the Power Rangers. In my mind experiences and people are really just a collective , just one large intertwining story that we all get to share a piece of . The power in developing XR content to me is having the ability to give people the opportunity to be the center of both mine universes and their stories in a way where my imagination and their full engagement and interaction synergize together to create something incredible and new . XR has grown to be so much more than entertainment in the past years . XR content is being developed to help people with pain relief in new innovative ways, it is being used to help rehabilitate and reintroduce parolees to a world that’s changed while they were serving time during incarceration , we are even finding new ways to educate children and bring them to places across the world or let them relive historical events in ways that would have been thought impossible just 30 years ago all from the comfort of a classroom. I get approached constantly with new exciting opportunities and I have to fight myself constantly not to rush to every brilliant and exciting project I see offered because there are so many new and revolutionary applications to Immersive technology and we are in the golden age of experimentation , prototyping, and learning what it means to truly immerse somebody in an...

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Three movers in immersive tech and their impact in commercial verticals

I’ve been involved in the immersive space from the initial growing pains of a veryraw strategy to “get a VR headset in every home”,to more practical applications of real world use cases that enhance business performance. As sophistication around technologies has evolved, successful use cases can be found in almost every vertical, showing definitive ROI and quantifiable results such as reduction inhuman error,greater data retention, and end consumer repeat engagement. These success cases have sparked the vigorous piloting of new ideas and applications, capitalizing on the creativity of those who have sustained long-term vision for these technologies. I see three primary movers in immersive technology today: 1. Quantifiable ROI; 2. A more sophisticated knowledge around appropriate use cases for each technology offering; and 3. Successes AND failures in business models, better informing operational decisions. While I often refer to entertainment as the “low hanging fruit” of immersive tech, it is also the gateway to greater adoption. What starts in entertainment doesn’t stay there (all recurring themes if you’ve ever been to one of my presentations). Entertainment platforms are a reliable foundation for proving out industry success, and grounds for new ideas and technologies. After all, entertainment has played this role for decades. It is well known that games (and military applications)drive massive innovation efforts across IT. The most basic starting point: a premium experience with quality content and adequate engagement is required for consumer adoption, whether that engagement leads to greater ticket sales or more successful (in the case of healthcare) patient trials. Less successful use cases are also invaluable. Where one business model may not ultimately prove viable, careful observers will identify the elements of that model that were productiveand devise a new approach to successfully exploit the positives. One lesson applied across verticals is that “immersive technology” is more than just virtual...

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Designing Our Future

XR reminds me of the early days of Cinema where opportunity was wide open. With every potential fear of failure there was something new and refreshing that was birthed out of curiosity. We are in a time and space that's ripe for curiosity and exploration. Here is an opportunity to "hack our code" not only as individuals but even corporate culture. Re-programming our processes in which we create and collaborate. As we move into automation of jobs XR could offer a new ecosystem and major paradigm shift that drives more diversity, creativity and innovation. How will we train for jobs that don't yet exist and reimagine our future? We design it. Through XR, we can build new worlds and start to virtually "beta test" our future. How do we start to think about what we will do with that extra time as artificial intelligence becomes second nature in our work and day-to-day lives. If we can embrace these emerging technologies and infuse them with the proper input XR will be a great place to build. As a filmmaker I've enjoyed how XR bridges the gap between so many wonderful trades, disciplines and talents. It's like being at the beginning of cinema over 100 years ago with creatives and technologists pushing the boundaries and now you can take that same process and cross-platform all these rich experiences. This brings to mind why XR is a good investment. As it relates to intellectual property XR offers revenue expansion for pre-existing IP. Let's not forget about the libraries of content ripe for XR's transformation. By leveraging an XR ecosystem you can take one IP across multiple revenue streams from VR, AR, Mobile, Gaming, Education and more without recycling the same experience and enriching the experience through various touch points. Now assets have a longer life cycle and...

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